We all know what it feels like when our ideas are bigger than our budgets!
There are Two Types of Broke Marketers
The Reactive Broke Marketer
"Sure, let's see what happens." The marketer who assumes they can grow their business with ads, but has no idea how to leverage social media or technology to convert their dollars into leads. They’re running ads that might get clicks but deliver zero results. Why? They’re stuck chasing vanity metrics—likes, impressions, clicks—all those things that look good but don’t pay the bills.
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The Savvy Broke Marketer
"We don't have it!" This is the marketer who is discerning with their marketing budget with no money to waste. They can ignore the temptations of 'easy leads' and 'fear of missing out' campaigns. Instead they focus on building a curated marketing funnel—a system where every step is designed to move the customer closer to a purchase with different strategies for awareness, discovery, consideration and conversion.
The Savvy Broke Marketer
The marketer who assumes they can grow their business with ads, but has no idea how to leverage social media or technology to convert their dollars into leads. They’re running ads that might get clicks but deliver zero results. Why? They’re stuck chasing vanity metrics—likes, impressions, clicks—all those things that look good but don’t pay the bills.
The Savvy Broke Marketer
The marketer who assumes they can grow their business with ads, but has no idea how to leverage social media or technology to convert their dollars into leads. They’re running ads that might get clicks but deliver zero results. Why? They’re stuck chasing vanity metrics—likes, impressions, clicks—all those things that look good but don’t pay the bills.
The Savvy Broke Marketer
The marketer who assumes they can grow their business with ads, but has no idea how to leverage social media or technology to convert their dollars into leads. They’re running ads that might get clicks but deliver zero results. Why? They’re stuck chasing vanity metrics—likes, impressions, clicks—all those things that look good but don’t pay the bills.